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管理階層如何思考?如何培養人才?如何貫徹不變的經營理念,進而營造出企業文化,貫徹意志最終打造出企業競爭力?然後可長長久久的企業?

*不變的理念 day1

*成就事情需要時間  一切都要從長計議

*靠實力非關係  亞馬遜的殘酷叢林法則

*眼光  放在客戶而不是競爭者做了什麼,書店->線上零售、第三方零售->AWS->數位內容,所有業務不斷互相強化?

文章來源:2018 雅馬遜貝佐斯股東信

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In the very first lesson, the coach gave her some wonderful advice. “Most people,” he said, “think that if they work hard, they should be able to master a handstand in about two weeks. The reality is that it takes about six months of daily practice. If you think you should be able to do it in two weeks, you’re just going to end up quitting.” Unrealistic beliefs on scope – often hidden and undiscussed – kill high standards. To achieve high standards yourself or as part of a team, you need to form and proactively communicate realistic beliefs about how hard something is going to be – something this coach understood well.
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the four elements of high standards as we see it: they are teachable, they are domain specific, you must recognize them, and you must explicitly coach realistic scope. For us, these work at all levels of detail.
Everything from writing memos to whole new, clean-sheet business initiatives. We hope they help you too.
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I’m extremely proud to share some of the milestones we hit last year, each of which represents the fruition of
many years of collective effort.
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This year marks the 20th anniversary of our first shareholder letter, and our core values and approach remain unchanged.
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Form Jeffrey P. Bezos

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